People enjoy expressing themselves by tattoos and treat them as their second skin. In the context of today’s society, the more intricate cult of self can lead many people to make their skin the place to register their ideas, values or simply vanity. Some says that all the tattoos on Beckham’s body are symbols of love for his family, especially for his sons and wife. In 2004, Ed Hardy who is a god of tattoo design was licensed the rights by Christian Audigier to produce the high-end Ed Hardy clothing line, which is based on Hardy’s imagery. It is not hard to tell that Beckham likes Ed hardy the most. From his personal point of view, Ed Hardy lines are just like tattoos that he could wear. Today, Hardy is retired from doing actual tattoos, but oversees and mentors the artists at his San Francisco studio, Tattoo City. Since the 1960s, he has concentrated heavily on non-tattoo based art forms, especially printmaking, drawing, and painting.